Skip to content

Roar – Jaguar XE


An experiment by VSA
Sponsor Jaguar Lario Mi Auto

The XE saloon is the first of a new generation of cars. The aluminium architecture has allowed obtaining an incredibly strong structure, but also distributing power while guaranteeing a high degree of manageability, all served with refinement and design. XE is brought to life using state-of-the-art technologies and design. It has systems dedicated to the driver that enhance the driving experience.
ROAR is an interactive sound installation which, through sensors, lets visitors interact with the JAGUAR XE creating a sound environment outside the museum. Simultaneously, through the technique of data visualization, a graphic representation of the flow of data collected by the sensors can be displayed. Technological development: Giorgia Petri